Eye-Catching Design for Kirk Originals London Flagship Optical Store.

Optical retailer Kirk Originals has just opened their new London flagship store. Located on Conduit street and designed by Campaign Design, the store design has both great curb appeal with it's eye-catching window display and is inviting and witty on the interior.









Reflecting on the brand’s heritage and principles, the designers created an installation of lenticular printed eye sculptural heads, each carrying a unique frame, ‘winking’ playfully at customers and passers-by. Meanwhile, the monochromatic blue-grey palette on the background makes the display pop.





The centrally located store stocks all Kirk's ranges, but also selected lines by independent eyewear brands exclusive to Kirk Originals in the UK.

Kirk Originals
London W1S 2XE
Tel: 020 7499 0060

Info courtesy of VIEW. Photos courtesy of Hufton+Crow and the Fashion and Style blog

DDB Auckland Makes An Impression Selling Shorts For Superette

To promote the shorts sale at fashion retail store Superette, the New Zealand ad agency, DDB Auckland, turned unwitting thighs into billboards by creating benches with reverse embossed lettering that when sat upon created an impression reading "Short shorts on sale Superette"



The plates were placed upon inner city and fashion district bus stop benches, mall seats and park benches. The branded seats were an ingenious way to take advantage of free media space with the impressions lasting about an hour.




Credits:
Ad agency: DDB Auckland
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creative: Damian Galvin and Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard
Models: Jen and Jen

Jeremy Scott Designs 3 New Watches For Swatch

Irreverent fashion designer Jeremy Scott has collaborated with Swatch to design three new watches for Spring 2011. The Winged, Lightening Flash and Opulence watches play with the iconic shape of Swatch watches by adding to or altering elements of the traditional Swatch shape and design.

Winged Swatch:



Lightening Flash:



Opulence:




Limited edition set of all 3 watches [777 pieces available]:

all images courtesy of Swatch

The Jeremy Scott Swatch watches are be available February 24th at Colette and March 3 at Swatch stores worldwide.

New 2011 Collection Of Funky Eyewear From Jeremy Scott For Linda Farrow.

When it comes to wacky eyewear, it's hard to top the combination of Jeremy Scott and Linda Farrow. The new collection for 2011 from the fashion designer and eyeglasses brand is bizarre, and admittedly, in some cases, just downright ugly.




















The above sunglasses are available for purchase from Colette or from the Linda Farrow online boutique where you can see more styles and color options by Jeremy Scott

Learn all about the Linda Farrow brand here