Advertising and marketing agencies are often inspired by fine art. Such is the case with Etcetera's wonderful promotional posters for Dutch Book Week.
above: the computer generated image of Kader Abdollah used in the campaign above: An actual 3D paper sculpture of Kader Abdollah by Nicholas Galanin was the inspiration for the computer generated campaign
A couple of blogs and design sites have featured the compelling ad campaign, but not all of them have entirely accurate information. The images were created entirely with CGI but were inspired by an artist who actually crafts similar three dimensional sculptures.
above: What Have We Become, a 3d paper sculpture by Nicholas Galanin
Each year, the Collective Promotion Dutch Literature (CPNB) organizes Dutch Book Week to promote Dutch literature and every year a specific genre is featured. This year the Book Week is featuring autobiographies, ‘GeschrevenPortretten’, which roughly translates into 'Written Portraits’.
Marketing agency, Etcetera, created the campaign which features CGI created posters of faces crafted from book pages representing the autobiographies of Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of the biographic Book Week give away).
Souverein created the CGI artwork, because of time constraints, which was based on the work by artist Nicholas Galanin.
Kader Abdollah and Anne Frank: Louis van Gaal and Vincent van Gogh: Concept for the campaign by: Markus Ravenhorst, Maarten Reynen
Here's some more of Nicholis Galanin's three dimensional paper sculptures: images courtesy of Behance.net and Nicholas Galanin
A new fully integrated marketing campaign by McKinney Agency for Sherwin Williams paint stores celebrates a world made entirely of color chips. The launch effort consists of three tv commercials, four print ads, online advertising, an iPhone app and an interactive Color Visualizer.
The three 30-second animated television spots were directed and produced by Buck NY, and feature a range of wonderfully designed 3-D characters and environments that showcase Sherwin-Williams’ extensive color palette. The spots will air nationally on cable channels, including HGTV, Discovery, DIY, E!, ESPN, Food Network, GAC, Lifetime, Style, TNT Sports, USA and Weather.
Television Spots (two of the three)
some tv stills for you:
The four print ads feature original color-chip sculptures created by paper artist Matthew Sporzynski, who is the owner of New York's Couturier de Cardboard Inc (no website, sorry).
Sporzynski’s sculptures, including a vase of flowers, stuffed animal, birdhouse and ice cream sundae, marry craftsmanship with the fun of selecting just the right paint and color. The ads will appear in issues of Architectural Digest, Better Homes & Gardens, Real Simple, Good Housekeeping, House Beautiful and This Old House and others.
Print Ads
a close-up look at the details:
Online executions include multiple display banner ads that invite consumers to engage with Sherwin-Williams color tools online, ranging from the ColorSnap® iPhone application to the brand’s Color Visualizer, which allows people to upload their own photos to help envision what their completed painting project may look like.
All executions utilize the tagline “Make the most of your color with the very best paint.”
With over 1,500 color chips at Sporzynski’s disposal, he was most attracted to Sherwin-Williams’ family of greens. “I’m always big into the greens,” he mused. “We used Gecko, House Plant and Pickle. I love the names of Sherwin-Williams paints. They’re so evocative.”
“Sherwin-Williams is all about helping people turn their color inspirations into reality. With over 1,500 colors to choose from, we know making the right color choice is as important as choosing the right paint. Our new Color Chips campaign symbolizes just how passionate we are about helping people create something beautiful with amazing colors and the highest quality paint.”--Ellen Moreau, Vice-President Marketing Communications
“We’re excited to have created a campaign that’s brand-focused storytelling through art. We were able to take what Sherwin-Williams is known for – expertise, advice and the world’s best paint – and leverage it against an emotionally resonant story about color, using the single most important element in most painting decisions: the color chip. Buck’s attention to detail throughout the spots, coupled with Matthew’s passion for color and design, makes this some of McKinney’s best work to date.”-- Jonathan Cude, chief creative officer, McKinney
About Sherwin-Williams Paint Stores: Sherwin-Williams Paints Stores is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores.
About McKinney: McKinney is an independent advertising agency whose mission is to make extraordinary things happen by reinventing the conversation between people and brands. McKinney delivers through game-changing ideas, through leadership in the convergence of offline and online (88% of frontline staff are actively engaged in the digital space, which accounts for 35% of the agency’s business) and through the relevant application of new technologies.
Give Helen Musselwhite a pair of scissors and some colored paper and watch out. The Uk artist and illustrator creates highly unique and intricate paper sculptures with themes from dogs, birds and woodland creatures to love, hearts and fantasy. She is inspired by nature and daily life to immortalize that around her in intricate paper art that would make great gifts for either children or adults.
Above: Daphne In The Woods Above: Monkey Magic Above: Romany Caravan Above: Ginger Bird Above: Green Dell , framed in white. Above: Red Love, framed in white Above: In the Winter Wood, framed in white
Her website showcases several galleries of this impressive art, in slightly different styles. She also does custom work and most pieces are available framed in either white or black.
She also has an all white series I just love:
Helen works from her studio on the edge of Manchester as a freelance artist and illustrator and exhibits her work across the UK. Prices vary depending upon size and intricacy.
